What Is Your Purpose?


Once you have thought about your wicked problem, you have brainstormed and explored the topic and spoken to lots of people to create a diversity of perspective, you are ready for next steps.

You will have analysing the data, considered possibilities and can create a purpose statement. By identifying your vision or creating a mission statement, a shared purpose can be identified.

Even a quality improvement project, needs a purpose.

The purpose tends to guide a direction of travel rather than be a specific goal which will give you the ability to flex and bend to achieve success.

If you are struggling, consider the following possibilities:

  • Achievers: Do you want to be the biggest or the best at something.
  • Explorers: Do you want to know the most about a subject or create new knowledge. This can also be inventing or developing something new.
  • Connectors: Do you want to create a community and influence change.
  • Self Expression: Do you want to empower others to achieve something specific.

Once this has been identified – you can pull together the right team to succeed.


2 responses to “What Is Your Purpose?”

  1. Some great insight here for anyone interested in growing a healthcare brand.
    The vision statement is fundamental in the growing importance of healthcare communication. The aspirations and values distilled and communicated authentically. Quite an art form.

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